NYC • Editorial • Artisan Craft

Our Story

Born from a passion for botanical artistry and a belief that flowers should tell stories.[web:114][web:127]

Where it all began

Petal & Thorn was founded in 2018 in a small Tribeca studio by Olivia Monroe, a former fashion stylist who fell in love with the sculptural beauty of botanical design.

What started as custom bridal work quickly grew into a full-service studio known for editorial precision, seasonal integrity, and installations that feel more like living art than traditional florals.

Today, we're a team of six designers, foragers, and logistics experts serving NYC's most discerning clients—from intimate elopements to luxury brand activations featured in Vogue, Martha Stewart Weddings, and The New York Times.[web:127][web:209]

Our Values

Three principles that guide every arrangement, installation, and conversation

Editorial Precision

We design with the same rigor and attention to detail as fashion editorials—every stem placed with intention, every color choice deliberate.[web:218]

Seasonal Integrity

We source locally when possible, work with what's in season, and never force flowers to travel thousands of miles when better options bloom nearby.[web:185]

Client Partnership

Your vision is the starting point. We listen deeply, ask questions, and collaborate until the design feels unmistakably yours.

Meet the founder

Olivia Monroe is the creative force behind Petal & Thorn. With 15+ years spanning fashion styling, event design, and botanical installations, her work has been featured in Vogue, Martha Stewart Weddings, and Harper's Bazaar.

She believes flowers should feel less like decoration and more like an extension of your story—organic, intentional, and unforgettable.

Let's create something beautiful

Whether you're planning a wedding, event, or seeking ongoing floral beauty—we'd love to hear from you.

Start Your Inquiry Browse Collections